Are you looking for a way to grab the potential customers’ attention and increase your conversion rates? Animated explainer videos could be just what your business needs. These videos are a powerful marketing tool that can help grow your business in numerous ways. In this article, we’ll explore how animated explainer videos will help you to grow your business and take your marketing strategy to the next level.

 The Power of Animated Explainer Video for Business Growth

Animated explainer videos are a creative way to communicate your brand’s message and showcase your products or services. These videos typically use simple animations, graphics, and voiceovers to explain complex concepts in an engaging and easy-to-understand way. With the rise of social media and the increasing importance of online marketing, using animated explainer videos has become more crucial than ever before.

 Increased Engagement and Conversions:

One of the most significant benefits of animated explainer videos is their ability to increase engagement and conversion rates. Research shows that video content can increase engagement by up to 120%, and explainer videos are no exception. By using visuals and storytelling to explain your products or services, you can capture your audience’s attention and keep them engaged throughout the video. Additionally, explainer videos can help potential customers understand the benefits of your products or services, ultimately leading to increased conversions.

By using animated characters and visual aids, you can create an engaging video that resonates with your audience. This can lead to increased brand awareness, increased website traffic, and ultimately, increased sales.

Improved Brand Awareness:

Animated explainer videos can also improve brand awareness by introducing your brand and message to wider audiences. Social media platforms and your website can embed these videos, making them accessible to a wide range of potential customers. As viewers share your explainer video with their friends and family, your brand’s reach will continue to grow, ultimately leading to increased brand awareness and loyalty.

By using animated characters and visual aids that align with your brand’s identity, you can create a memorable and engaging video. This can help you stand out from your competition and establish your brand as the go-to solution for your target audience’s needs.

 Increased Website Traffic:

Animated explainer videos can help grow your business by increasing website traffic. By embedding explainer videos on your website’s landing pages, you can keep visitors on your site longer and encourage them to explore more of your content.

 Cost-Effective Marketing:

Animated explainer videos are a cost-effective way to promote your business. Compared to other forms of marketing such as television ads or billboards, producing an animated explainer video is relatively inexpensive. You don’t need a large production team, expensive equipment, or a big budget to create an engaging and effective explainer video.

Furthermore, once you have created an animated explainer video, it can be used in many ways. You can share it on social media, embed it on your website, or even use it as part of a sales pitch. This means that you can get a lot of mileage out of a single video, making it an even more cost-effective marketing tool.

 Simplifies complex concepts:

 Another benefit of animated explainer videos is that they are perfect for simplifying complex information. One of the biggest challenges businesses face is explaining complex ideas in a simple and understandable way. Animated explainer videos allow you to break down complex ideas into simple and easy-to-understand visuals, making it easier for viewers to grasp the message you’re trying to convey.

Whether you’re explaining a new product or service, or introducing a new concept to your audience, animated explainer videos can help you simplify the information and make it more accessible to your target audience.

 Better Understanding of Your Products or Services:

 With explainer videos, you can easily explain your products’ unique features and benefits in a visually appealing manner. This can help you build trust with potential customers and differentiate yourself from the competition.

 

Tips for Creating Compelling Animated Explainer Videos:-

Now that you understand the benefits of using animated explainer videos for your business, let’s explore some tips for creating compelling videos:

1.Define Your Goals and Target Audience: Before you start creating your video, make sure you have a clear understanding of your goals and who you’re targeting. This will help you create a video that resonates with your audience and drives desired results.

2.Define Your Message: The first step in creating an animated explainer video is to define your message. What do you want to communicate to your target audience? Keep your message clear and concise and focus on the benefits of your product or service.

3.Choose Your Style: Animation explainer videos come in a variety of styles, including 2D animation, 3D animation, motion graphics, and whiteboard animation. Choose a style that aligns with your brand’s identity and is appropriate for your target audience.

4.Keep it Short and Sweet: Attention spans are short, so make sure your video is concise and to the point. Ideally, your video should be no longer than 2-3 minutes.

5.Write Your Script: Once you have your message and style in mind, it’s time to write your script. Your script should be conversational and easy to understand. Use language that resonates with your target audience and keep it short and sweet.

 

6.Choose Your Voiceover: Your voiceover is  a vital element of your animated explainer video. Choose a voiceover artist that aligns with your brand’s identity and can deliver your message in a clear and engaging way.

7.Use Clear and Engaging Narration: The narration is the heart of your video, so make sure it’s clear, engaging, and easy to understand. Consider using a professional voiceover artist to ensure high-quality audio.

8.Use High-Quality Visuals and Animation: The visuals and animation in your video should be of high quality and visually appealing. This will help you keep your audience engaged and interested in your message.

9.Include a Strong Call-to-Action: At the end of your video, include a strong call-to-action that encourages your audience to take the desired action. This could be visiting your website, signing up for a free trial, or making a purchase.

In addition, once you have created an animated explainer video, you can use it in a variety of ways. You can share it on social media, embed it on your website, or even use it as part of a sales pitch. This means that you can get a lot of mileage out of a single video, making it an even more cost-effective marketing tool.

In conclusion, Animated explainer videos are a powerful tool to grow your business. By providing a clear and engaging explanation of your product or service, you can attract more potential customers, increase brand awareness, and ultimately boost your sales. In addition, animated explainer videos can be used across a variety of platform and channels, from social media to your company website. Start creating your animated explainer video today and take your business to the next level.

Read Here: Twelve basic principles of Animation.